Online Marketplace in Malaysia

Nowadays, due to the fast growing of online selling and shopping, more and more online platform and marketplace have developed and available for all of us to sell and buy the products and services online. There are multiple marketplace and platforms available in the world currently, which included Amazon, Taobao, Ebay, Tmall, Shopee, Zalora, Lazada and more. In Malaysia, Shopee and Lazada would be the most popular and recognized marketplace. Most of the time when we mentioned about online shopping or online selling, we will always have the word of Shopee and Lazada in our mind. But first, are you really understand what marketplace means?

 

Definition of Online Marketplace

An online marketplace is known as a platform that allow merchants to sell their products and services within the same platform. It is a place that gather all the qualified merchants to sell their products together so it is also known as a centralized platform that combines all the merchants who sell different categories and types of products and services. The marketplace owner for example Shopee, will bring all the right seller together. The seller who able to meet the requirements and criteria of the marketplace will only allow to sell in the marketplace. Moreover, due to the marketplace has gathered all the sellers who sell different types of products, so it will be easier to attract new customers or even existing customers to search for different types of products and buy from the same place. Online marketplace connects sellers and buyers together in the one place.

 

How Online Marketplace Works?

Online marketplace is also known as an e-commerce platform that brings all the sellers and buyers together. All the products and services that published by the sellers will list in the marketplace, so the buyers are able to search for the products that they want to buy via online. Besides of the product listing, all the transactions will done online and manage by the marketplace owner as well. The online marketplace owner is known as the third-party who allow the sellers to sell their products and services in their website and allow buyers to buy from the marketplace and website, so the online marketplace owner is providing a platform for the sellers and buyers to trade their products.

 

Online Marketplace that Available in Malaysia

 According to Ginee, there are a lot of online marketplace available in Malaysia and here are the Top 16 marketplace in Malaysia, which are:

1. Shopee

2. Lazada

3. PG Mall

4. Mudah.my

5. Carousell

6. Zalora

7. Go Shop

8. iHerb

9. eBay

10. Sephora

11. Hermo

12. Lelong

13. FashionValet

14. WOWShop

15. ezBuy

16. Presto Mall

 

But here, I will mostly mention about Shopee and Lazada.

 

Shopee

Shopee is the most popular online marketplace in Malaysia in recent years. Shopee is a Singaporean multinational technology company that mainly focuses on e-commerce. It headquartered in Singapore and is under Sea Group. Shopee is founded in the year of 2015 and has expanded to more than 10 countries which included Malaysia, Singapore, Thailand, Vietnam, Indonesia, the Philippines, Taiwan, China, Hong Kong, Japan, South Korea, even out of Asia- Brazil, Mexico, Colombia and Chile. Shopee was growing very fast in the recent years due to strong infrastructure, research and development as well as the unique marketing strategy they adopted. Shopee has successfully attract the buyers from different countries to purchase the products and services from their platform. Now, the overall visits per month of Shopee has reached 59,325,725 people.

 

Lazada

Lazada was also known as an online marketplace that is popular in Malaysia. It is also a company that headquartered in Singapore but owned by Alibaba Group. Lazada is an e-commerce company that is founded in 2012. Currently, Lazada has served in multiple countries which mainly focus in South East Asia, including Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines. Although the overall visits per month for Lazada is not that high compare to Shopee, but Lazada get around 15,141,311 of the visitors to visit the Lazada marketplace.

 

Why Choose Shopee and Lazada?

Many of the Malaysian sellers and buyers will choose Shopee and Lazada as their first choice of online business platform to sell and buy online, not only Malaysia, but most of the countries of Southeast Asia will choose Shopee and Lazada as their first choice as well. Why? This is because Shopee is known as Southeast Asia’s most popular online marketplace or e-commerce platform. Shopee specialised their platform in different region by providing with multiple languages to the buyers from different country. Shopee offeres the sellers and buyers with a safe, quick and easy online shopping experience with their excellent services. Also, the marketing strategies that Shopee adapted have successfully attract more and more sellers and buyers to buy and sell via Shopee platform.

Besides from Shopee, Lazada also known as a popular online marketplace that available in South East Asia, including Malaysia. Lazada provides a diverse range of the products ranging from fashion, to electronics, house and sports equipment, toys, spare parts and accessories. Lazada is a platform that is easy to manipulate for both sellers and buyers, it is mobile friendly, so the sellers and buyers would like to use Lazada as a platform for them to sell and buy the products they want. Other than that, Lazada Malaysia also provides broad customer care and multiple payment methods, hence it is easy to make transaction between both sellers and buyers.

 

So in Malaysia, Shopee and Lazada are the most familiar and popular online marketplaces for the seller and buyers to buy and sell their products. Both of these online platforms are getting more and more of the customers to use their platform especially during the Coivd-19 pandemic, both Shopee and Lazada are growing rapidly as the buyers and sellers rely on the e-commerce.

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